HSBC remained the biggest bank brand for the third year in a row with its brand value rising 12% to $28,472 million. This must have been a relief to the bank that saw its brand value erode by 28% in 2009 league table.
HSBC
RANK
2010: 1
2009: 1
BRAND VALUE
2010: 28,472.15
2009: 25,364.17
Note: Brand Value in $ millions
Bank of America
RANK
2010: 2
2009: 2
BRAND VALUE
2010: 26,046.9
2009: 21,017.43
Santander
RANK
2010: 3
2009: 4
BRAND VALUE
2010: 25,576.48
2009: 10,839.70
WELLS FARGO
RANK
2010: 4
2009: 3
BRAND VALUE
2010: 21,915.50
2009: 14,507.94
Citibank
RANK
2010: 5
2009: 7
BRAND VALUE
2010: 14,362.34
2009: 9,809.593
BNP Paribas
RANK
2010: 6
2009: 8
BRAND VALUE
2010: 14,059.82
2009: 9,360.48
Goldman Sachs
RANK
2010: 7
2009: 17
BRAND VALUE
2010: 13,886.94
2009: 6,752.69
Chase
RANK
2010: 8
2009: 10
BRAND VALUE
2010: 13,399.82
2009: 8,746.50
Bradesco
RANK
2010: 9
2009: 12
BRAND VALUE
2010: 13,298.90
2009: 7,698.39
Barclays
RANK
2010: 10
2009: 14
BRAND VALUE
2010: 13,133.71
2009: 7,582.57
